Sprint Wireless I worked on the Sprint business for ten years, residing over the brand at Hal Riney & Partners for seven years as Group CD, and was instrumental in creating its brand voice. Intimate with every aspect of the business, I helped launch the Internet on Sprint handsets–the first company to do so. I’ve been involved in the advent of camera phones, texting, 2, 3 and 4G networks, and smartphones. I helped guide Sprint into the competitive years–a $400 million dollar piece of business–when Verizon, AT&T, and T-Mobile entered the market. When I left HR&P, Sprint was the number one wireless provider.

Following my tenure, Sprint merged with Nextel, grew to an $800 million dollar account, hired TBWA/Chiat/Day—who it soon fired—and then slipped to #3. Goodby Silverstein & Partners subsequently acquired the account. I was brought in to run Sprint retail–its largest portion of the business–a behemoth task, which involved a daily churn of print, digital, trade, and consumer media.