Polaroid  With the advent of disposable and digital cameras, Polaroid’s product line quickly became irrelevant. The task was to raise awareness and drive film sales. The campaign managed to stave off a precipitous drop in sales. Ultimately, Polaroid had a problem advertising couldn’t fix. The technology finally met its demise.

A bright spot: In 2015, a few brilliant minds at the Impossible Project resurrected the film and created an amazing new camera to go with it. Thank you, gentlemen.

MOM/WOW is featured in Jeff Goodby & Rich Silverstein’s Masterclass, an online teaching course.

Watch Tom Snyder call out the "Mom/Wow" ad on his nationally syndicated TV show.