SDLC17 Each year, I have the pleasure of orchestrating the Salesforce Design Leadership Conference. The 2017 event was a stone-cold funky affair with a decidedly retro theme.
We got our funk on with subjects that ranged from car and supersonic aircraft design to virtual reality, Detroit-made products, and film editing. Speakers included the legendary car designer, J Mays, technologists, Ashley Crowder and Ewan Johnson, supersonic aircraft engineer, Josh Krall, Daniel Caudill and Sky Yaeger from Detroit’s Shinola, Academy Award-winning editor, Lisa Frutchman, and rounding out the day was producer/humanitarian, Mick Ebeling.
The day grooved to a retro-funk soundtrack. Intro films paid homage to Saul Bass with type design that took you back to an era of 1970’s graphic design.
And to put a cherry on top, call it serendipity, and just by coincidence, our theme meshed perfectly with the de Young’s exhibit: The Summer of Love.
designredux17.com
Above: SDLC17 Opening Film Or how to wake up a crowd at 9:00 am.
The visual identity.
The Venue: San Francisco's de Young Museum
Way-finding, stanchions and screens.
Below: Speaker Intros Our homage to Saul Bass. Here are a few of my favorites.
The stage.
Legendary car designer, J Mays takes the stage.
Managing overflow
Additional credits go to my partner, Taylor Hilficker, designers, Michael Manning and Shirleen Lavalais, producer Marc Hochmam, PM, Laine Riley, designer/director Tuesday McGowan and Bonfire Labs.