Iomega Technology moves at such an incredible speed that in less than ten years the Iomega Zip disk seems ancient. Like much of the gadgets, devices and gizmos these days, the product had a short shelf life replaced by portable flash drives. Sales spiked after the commercials ran and the tech industry moved on to new and better things. The commercials were filmed during the actors strike, cast at Fisherman’s Wharf, and filmed by Traktor in LA. Even the VO was produced in-house. You may recognize it as writer Mike Barti.