LEXUS "Ball Bearing" My partner Steve Silver and I were tasked with communicating Lexus quality. We tossed around a bunch of unfruitful ideas on what was a generic brief. Then one Saturday morning, it came to me: I remember standing on the inclined driveway of my Redondo Beach home, rolling a marble along the seams of my ES 300. My wife came out and looked at me, perplexed. “What are you doing?” she said. “Just an idea I had,” I replied. 

Check out the SNL Lexus parody

NISSAN "Turbo Z Dreamer " I remember sitting in the middle of a desert runway during a tech scout with director Ridley Scott, the DP, and a guy in radio contact with the Hawker Hunter jet. Ridley wanted to see how low the plane could fly. The first flyover wasn’t low enough. Mr. Scott didn’t want to use special effects and wanted everything caught through the lens. The pilot went for another pass. Off in the distance, the jet appeared as a spec against the parched desert hills. It approached ominously growing larger and larger until its wings and fuselage took shape. Even as it was upon us, it was dead silent. Then in an instant, the machine screeched directly over us one hundred feet off the deck and blasted the tarmac with jet spray. I think Ridley said something to the effect of “That’ll work.” I wasn't sure. I was too busy putting my heart back into my chest.

EVEREADY "Dance With Your Feet" I worked on some of the original spots when the Eveready Bunny could still surprise viewers. This was the first theatrical release, a novel idea for the time. It was important to make the spot feel like a real feature film. If you look closely you’ll see the names of the agency creators cleverly embedded in the credits.