HP Using a penny wise, pound-foolish strategy, the reader comes to know that they’re in for a gamble with anything other than HP original inks.
In 1995, America was abuzz with a thing called the World Wide Web. Every corporate ad campaign espoused its virtues as if the technology were the second coming. We chose to bring it back down to earth and use it like a tool. The URL was one of the first to function as a call to action: thenet.isatool.com/useit
The term “chaos management,” resonated in every boardroom throughout America in the mid-1990s. The hp “Capitalize on Chaos” campaign assured enterprises that it was no big thing if you had the right solutions to deal with it.