Salesforce Indy 500 Sponsorship 2018

Speeding Indy cars. Smoking tires. And logos everywhere you look. That’s motorsports and the Indy 500, the 102nd of which Salesforce sponsored. We created a complete visual identity, from Brand team designer, Michael Manning’s decidedly retro 66 car livery straight down to the driver and his pit crew’s fire suits. I wrapped the program with my directorial debut, this film featuring the thoughts from the driver, JR Hildebrand. Strap in and watch.